60M+ advertising impressions across all platforms including OOH and electronic media achieved 4,400+ Facebook and 2,000+ Instagram followers were obtained across the campaign period, which is about 3 times higher than other shopping malls nearby Mentioned of brand name / key messages of the campaign by local media 100% achieved As a newly launched retail development, building a meaningful brand and connect with the Hong Kong people in the long term was key.ĭuring the campaign period, we had gained over $10,412,000 USD earned media across local news, financial, feature and entertainment, social pages coverage. The “Better Together” Campaign was proven successful and received a lot of compliments and positive feedback from society. Meaningful results of spreading positivity and a sense of togetherness to all Hong Kong people Nomination Sub Category: Marketing Campaign of the Year - Real Estate Nomination Title: The LOHAS Launch Nomination Category: Marketing Campaign Categories - Industry And through the fulfilment of our purpose, we create long term sustainable value for all of our stakeholders - our customers, our employees, our supply chain and the community. Through our transportation network and property developments, we enable cities and their people to move forward and make progress.
Entry Submitted By: Strategic Public Relations Group LimitedĬompany Description: MTR was established and exists today to Keep Cities Moving.
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